Big Data Potential

Big data is a big deal. More than half of enterprises globally view big data as an opportunity and plan to increase their investments in big data in the next few years.

But big data’s value doesn’t come from the collection of information; that’s just the starting point. The real value of big data comes from your ability to combine and analyze it – no matter how much you have, in any number of sources – to uncover new insights that drive business value.

Big data may mean different things to different businesses – whether it’s dealing with new types of data, streaming, or consolidating existing data that’s too large to fit on traditional systems. But no matter how you define big data, the challenge and the goal are the same for every business: getting the most value out of it.